Cristiana Monteiro

In the last 8 years I have been working in the Fintech industry focused in payment apps and e-commerce solutions. I am also a crypto enthusiastic. Previously I got the opportunity to work closely with several banks in core payments projects and in an international FMCG company. I was hired to work in SIBS for the Strategy and Product analysis business area, my first project was to create the marketing plan to reach half a million MB WAY users, but with the right strategy of loyalty, segmentation and performance marketing grew at a fast speed rate and nowadays has 4 million users using it, and growing. I am currently in charge of strategic and operational marketing at SIBS. I am a curious and self-learner by heart believing that through financial education and inclusive financial services that enable people from every background to be part of the digital economy, from an economical and social perspective, the world will prosper.