Mariana Romão
Head of E-commerce & Digital Business · Wells
After 5 years working at L'Oréal Group as PR and Digital Marketing Director i decided to jump into my own project also in the Beauty segment: Sparkl World is a Beauty on Demand platform that connects beauty pros to clients that wish to have make-up, hairstyle, manicure, waxing and massages at home, office or hotels. Since February 2020 I have been empowering Marketing teams to drive growth. I was hired to drive digital transformation at P&C, the lead beauty luxury retail company in Portugal, helping change culture and helping to integrate digital technology into all areas of business.
