Marcelo Sousa
Diretor Executivo · MarketData
Data Marketeer, expert in customer analytics and data driven marketing strategies for acquiring and developing clients. Headed the design and the implementation of many CRM and CI projects for companies such as Renault, Folha de S.Paulo, Claro, Banco Santander, Nextel, Magazine Luiza, C&A, PagSeguro, Vivo, GVT, Procter and Gamble etc. Currently, have the position of Executive Director of a multinational marketing company (WPP), leading a team of about 110 people. President of ABRADI (Brazilian Digital Marketing Association).
